The best time for eCommerce companies to hit the market is during the holiday season.
This time of year, customers are more likely to purchase things online and so it’s important that you set up your store accordingly.
The National Retail Federation predicts that holiday eCommerce sales will be greater than every year before it, with the higher percentage expected over 2020 at 10.5%.
This is to the tune of between $843.4 billion and $859 billion in total online spending during those months.
It’s not surprising that many people purchase gifts for themselves and their loved ones during the season of giving.
These tips are all about how to set you up for success when it comes to the holiday season.
If you want more from your holidays, give these helpful pieces of advice a shot!
1. Start Email Marketing Now
Promoting a sale, or brand deals and discounted products are important for building a customer base.
To do so efficiently and effectively, email marketing campaigns are the best way to reach your customers.
A good tip is to create a gift guide list so shoppers will consider your eCommerce store’s products.
Let’s say you have limited offers and want to offer them in a particular time frame.
Adding one or more countdown timers is an effective way of getting people to be aware that the deals are expiring soon, thus encouraging FOMO – fear of missing out.
In the best-case scenario, people who purchase gifts from your business will buy a number of them.
Consider Moment’s email, which offers gift ideas for stylish creative people, gamers and photographers.
2. Optimize Your Store Display for the Holidays
For the spirit of the season, create holiday-themed banners and images.
Make sure that all product details are current and up-to-date on your website.
If you want to sell products online, we recommend creating dedicated landing pages for your holiday deals and potential bestselling products.
These should be optimized for SEO with proper titles, meta descriptions and URLs so customers can find them on search engines.
For example, Riff Raff & Co. has a section dedicated to their holiday gift bundles- an additional feature of their website.
Additionally, they have a banner featuring the price cuts for postage that is available on Christmas Day for those who order in time.
3. Know Your Inventory
Customers are well aware of the importance of package delivery during the holiday rush, which is why they depend on shipping services to deliver their packages on time.
It doesn’t matter how much inventory you have if nobody is ordering it.
For business owners, the end of the year means last-minute scrambling to purchase extra products in order to stay competitive and avoid complaints from frustrated customers who can get their hands on holiday gifts only at some point during Black Friday or Cyber Monday sales.
The good news is, a reliable online inventory management system can help you avoid these potential consequences.
The analysis of previous holiday sales helps to order extra quantities on top-selling items and trending goods so that you don’t miss out on any potential sales.
4. Make Compelling Offers
The holidays are a time to enjoy yourself, and they can be made even more enjoyable with various deals on products.
Imagine how you could upsell different products in a unique and compelling way during this period.
Here are some sales techniques you can use:
- Offer free shipping.
- Provide the best customer service.
- Discounts for select products.
- Bundle related products or frequently bought items.
- Entice first-time buyers with warranties or free trials.
- Offer discounts, including freebies and next-order discounts.
- Send a small token of appreciation to loyal customers.
You don’t have to give everything away for your business.
Instead, you can create strategic product bundles and offer free bonuses or freebie incentives to attract more customers and increase average order value without reducing revenue!
Consider giving out tokens or bonuses as a reward for loyal customers.
5. Offer Fast Shipping
It doesn’t feel great when an order has to be cancelled.
Because of the increased demand, you’ll want to evaluate your order fulfilment process and see what can be done better next year so that orders aren’t cancelled or delayed.
If possible, consider providing local delivery service or pickup in-store to locations nearby your business.
Additionally, review the time it takes for each step of the shipping process and decide whether you can save time by printing a bulk of labels or eliminating some repetitive processes.
Ecommerce Holiday Planning in 2021
Now that you’ve learned some of the best strategies for this holiday season, it’s time to put them to the test.
Send holiday promos and gift guides through emails.
Update your homepage, optimize for the holidays and launch dedicated landing pages for offers exclusive to the festive season with an inventory management system in place to avoid disappointing customers.
There is no need to prepare for the holiday season all by yourself. Fiverr boasts experienced marketers, designers, and eCommerce experts that can set you up for success in a few weeks.